Nice to meet you!
I'm LaTasha Yvette.

I started my journey in the beauty industry as an esthetician, focusing on corrective skincare. I loved helping people feel good in their skin, but after a couple of years working in a salon, I realized something was missing—and that something was hair. I went back to school to earn my cosmetology license, and the moment I started working with textured hair and extensions, everything clicked. I had found my true calling.

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Now, I’m proud to serve the Roseville community by creating a space where comfort, honesty, and luxury come together. Whether you're here for a curly cut, a transformative extension install, or just to vent about your hair frustrations—I got you. I’m passionate about education and hold several certifications in both textured hair and extensions. I stay on top of my training not just for me, but so I can bring the very best to you.

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As a curly girl myself, I know how real the struggle can be—especially in a world where so many stylists just don’t get it. My mission is to change that. I want you to feel heard, understood, and taken care of. I want you to leave my chair feeling like the best version of yourself.

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When I’m not behind the chair or teaching other stylists (yep, I’m also an educator in this industry!), you’ll find me at the gym, sipping wine at a tasting, cooking up something new in the kitchen, or trying out a restaurant I found on Instagram—with my mom or my best friend right by my side.

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Click below to see my service menu or book an appointment. If you have any questions you can reach me at info@beautybylatasha.com.

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I can't wait to meet you and hear your story.

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